Last edited by Ganris
Friday, August 14, 2020 | History

2 edition of Brand constructs found in the catalog.

Brand constructs

Geraldine R. Henderson

Brand constructs

the complementarity of consumer associative networks and multidimensional scaling

by Geraldine R. Henderson

  • 303 Want to read
  • 39 Currently reading

Published by Marketing Science Institute in Cambridge, Mass .
Written in English

    Subjects:
  • Brand name products,
  • Associations, institutions, etc,
  • Multidimensional scaling

  • Edition Notes

    StatementGeraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder
    SeriesReport -- no. 98-128, Report (Marketing Science Institute) -- no. 98-128
    ContributionsIacobucci, Dawn, Calder, Bobby J, Marketing Science Institute
    The Physical Object
    Pagination55 p. :
    Number of Pages55
    ID Numbers
    Open LibraryOL15246675M

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Brand constructs by Geraldine R. Henderson Download PDF EPUB FB2

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